AnuVridhi is an association of hard core intervention for social and economic empowerment for marginalized communities of India. AnuVridhi is now a globally recognized rural livelihood generating enterprise in the informal economy and impact the lives of vulnerable and marginalised people by addressing health and social inequities. In order to secure economic, social, and legal rights for marginalized communities, AnuVridhi supports the formation of member-based organizations of economically marginalised communities. AnuVridhi have a vision of a just and sustainable society with focus on discrimination free empowered communities. Gender inequalities, climate crises and governance systems are inclusive and allow for those in power to be held to account is the major focus on the intervention. AnuVridhi supports groups of women with livelihoods as artisans, milk producers, and farmers by strengthening their saving and investment as a cooperative and marketing their product as an income generating unit. Strategies like incorporation of innovation, SROI (social return on investment), adapting service-delivery approach while keeping the core of human centric social development as the key pointer of the unique business model of AnuVridhi.